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I wrote a book called LiveYour Life Insurance that’s designed to give people a very short but very specific piece of guidance on living your life insurance. Life insurance is kind of a funny product because it is called life insurance, but most people think of it as death insurance, but all kinds of permanent life insurance are life insurance and they’re really designed to be used while you’re living. So in the book it is broken up into three different sections. And the first section is the typical starting point. Might be somebody 20 years old, might be somebody 50 years old, but it’s basically phase one of using or living or working with life insurance as a product. The book in phase two gives you some examples of what people would typically do with life insurance in what people call retirement. And then phase three goes into how you use the life insurance way in your later years.

People are going to be living well over 100 these days. And so the book gives some stories of our clients, how they’ve used the life insurance. Again, it’s very specific and to the point the people that will enjoy this book is anybody that is interested in learning more about typically whole life insurance. This kind has been around for a couple hundred years and they may have read a book like Nelson Nash’s infinite banking book or a variety of others that are out there these days. But it’s for the owner of the life insurance to learn how life insurance can benefit the owner. And it’s also for the insurance of the life insurance. Now sometimes the owner and the insured are the same, but many times the owner might be apparent and the insured might be an adult child. We have many people in their sixties and seventies that buy life insurance on their 30 and 40 year old children.

So clearly the goal is to benefit the parent for a period of time, but then to pass that benefit on either in the event of death or earlier because the owner can give the life insurance to the insured at any time they want. And it’s one of the wonderful things about life insurance, and this is why so many people need to learn more about it. It can really benefit multiple generations of a family and the passing of the life insurance can be done in very effective tax ways. And so the book talks about that a little bit as well. So the book is available on Amazon as a regular physical softbound book, and you can also get it at as an immediate download in the form of a PDF. It’s also available as an audio book. And the more people that learn about this wonderful product, the better off everybody will be.